Client Work | Letterhead
The smarter way to newsletter.
Letterhead is a platform built to help users increase engagement and revenue with their customers through high-performing newsletters. Even though they had an incredible product, they had trouble expressing its value in a clear and cohesive way.
The Soultion:
We worked together to give Letterhead a clear brand platform “A smarter way to newsletter.” We positioned Letterhead to be the epitome of “working smarter, not harder” and reworked their messaging across all touchpoints to reflect the new creative strategy. I also modernized their entire visual identity to feel cleaner, modern and sleek.
Within two months of launching the new site and messaging, letterhead was seeing a 3x conversion rate in customers booking a demo compared to the old site.
Chris Sopher
CEO & Co-Founder
Meli’s work was transformational for our business. she helped us refresh our brand and visual identity and messaging, but more importantly, her work aligned our team in how to understand, talk about, and live the value and vision of our company. that shared language has paid back tenfold not just in marketing and sales, but across every one of our teams.
