Client Work | Transaera
Live Comfortable
Transaera is an engineering company that is revolutionizing air conditioners by efficiently removing moisture from the air before cooling it. The process uses less electricity, resulting in long-term cost savings and reduced greenhouse gas emissions.
Despite having a ground-breaking product, Transaera was having difficulty educating the issue with traditional air conditioners and explaining their product benefit in a simple and memorable way.
So we started by telling a story about something that everyone (including investors) can agree on: humidity sucks.
The solution:
In order for audiences to truly understand how groundbreaking Transaera’s product is, they had to understand the issue with current air conditioners. So we told the humidy issue in a simple but eye-catching way. Setting up Transaera to deliver a solution that allows people to live comfortable while staying comfortable with their impact on the planet. The new messaging was paired with a clean and elevated visual identity.
Sorin
Grama
CEO & Co-Founder
As a CEO I mostly talk to investors and people who are in our industry. It’s a different thing altogether to come up with a language and a brand message for a broader audience.
Meli quickly understood what we had to offer to the world and helped us get our of our own way to tell a clear and compelling story about the necessity of our technology and its potential impact.
Meli captured the essence of what we’re trying to do within a few calls. She then crafted a branding message that crystalized how much our technology could mean to people outside our industry. A story that even surprised me.
Meli go to the heart of the matter and helped us communicate the value of what we’re doing in a clear and compelling way.